Skip to navigation
Optimizely Logo

Personalization

Create meaningful 1:1 experiences your customers will love

Meet the premier personalization solution for marketers, purpose-built to help you build, scale, and refine real-time, hyper-relevant experiences. 

Kom igång

Explore the capabilities of Optimizely Personalization

What sets us apart

shared workspaces

Plan and collaborate   

Ideate with your team and plan your program from one centralized place. 

  • Orchestrate your entire program from flexible board, timeline, list, and calendar views. 
  • Collaborate on new experiences, maintain version history, and track approvals. 
  • Work together in one place and capture ideas from anywhere in the organization. 

visual editing tools 

Create experiences that “WOW”  

Create targeted experiences that drive conversions and engagement. 

  • Connect first- and third-party data points to build precision-targeted audiences. 
  • Create, preview, and publish experiences from a single, beautiful WYSIWYG editor.
  • Create new, on-brand experiences fast with pre-built templates for count-down timers, banners, and more.  

blazing-fast delivery

Deliver targeted experiences, fast   

Put high-performing experiences in front of the right people, at the right time. 

  • Create events to trigger personalized experiences based on button clicks, form submissions—and anything else. 
  • Automatically decide who to target with segments that update in real-time as visitors interact with your site. 
  • Deliver personalized experiences without flicker, at unparalleled speed.

powerful reporting 

Measure ROI with confidence   

Use industry-leading reporting and stats to measure ROI and gain valuable insights.  

  • Get the most accurate results and learn what works faster with Optimzely’s Stats Engine. 
  • See a breakdown of each personalized experience to easily understand ROI.  
  • Get reporting metrics for your entire program and drill down to see results by device type, source type, and more. 

Discover the benefits

Drive revenue 

Increase conversions and lower CAC by showing people exactly what they want to see.  

Be faster... 

Than everyone else. Deliver no-flicker experiences at speeds only possible with Optimizely’s technology. 

Show impact 

Measure personalization ROI with the key metrics that matter most to your business.  

Innehåll och kampanjer av högsta kvalitet

Ta reda på vad som fungerar – och inte fungerar: Mät och analysera med kraftfulla verktyg, och justera därefter.

Innehåll och kampanjer av högsta kvalitet

Ta reda på vad som fungerar – och inte fungerar: Mät och analysera med kraftfulla verktyg, och justera därefter.

Innehåll och kampanjer av högsta kvalitet

Ta reda på vad som fungerar – och inte fungerar: Mät och analysera med kraftfulla verktyg, och justera därefter.

Calendly
NEW ERA
Canon EMEA
Zoopla
Outrigger
Calendly
NEW ERA
Canon EMEA
Zoopla
Outrigger

Keep it all connected

Optimizely enhances any tech stack

See full list of integrations

Direct integrations

Connect Optimizely to your favorite tools, including Google Ads, Google Analytics, Amplitude, HotJar, Quantum Metric, and many more. 

Powerful extensions

Spin up personalized experiences faster with templated design elements like background image swapper, dynamic banners, and more. 

Pre-built recipes

Optimizely’s pre-built campaign recipes draw on industry best-practices to help you engage customers and drive conversions. 

Every personalization campaign we run through Optimizely has resulted in significant improvements in conversion rate. And we have much higher levels of engagement, because we have an experience that’s relevant to what you’re doing and the stage you’re at, as a customer.

Darren Chait

Head of Growth Marketing, Calendly

a black and white sign
Personalization at scale is the goal to enable data-driven experiences, automation of processes, data integrity and compliance, drive engagement and conversion, and create ‘always on’ marketing campaigns.

Brett Wilson

CIO, Australian Red Cross

a black and white sign
<span class="TextRun SCXW93547243 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW93547243 BCX0">Web Experimentation</span></span>
Validate ideas and generate insights to inform your broader optimization strategy with high-powered testing capabilities. 
<span class="TextRun SCXW167037973 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW167037973 BCX0">Feature Experimentation</span></span>
Unlock omnichannel personalization with targeted delivery to non-web channels like mobile apps. 
Data Platform&nbsp;
Get a single view of the customer and personalize across web, email, and ads via integrations with your preferred tools. 

Start your personalization journey today

Kom igång