RESOURCES and content

Latest marketing insights and resources

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The AI Playbook: A practical guide to AI for marketers

From analyzing data to completing tasks, AI can give your marketing a superhuman edge when used right. Find out all in THE AI Playbook: A practical guide to AI.

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127k experiments later, here's what we learned

As practitioners, you should start with simple changes to deliver quick results. However, when scaling, the focus needs to shift from velocity to impact.

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Unlock Personalized Marketing: navigating the cookie crunch

Dive into our survey of over 1,000 executives for fresh insights and actionable strategies.

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Integrated marketing teams: A smart guide for marketing leaders

Lead a dynamic and collaborative marketing team that thrives in a resource-constrained environment by integrating your people, processes, and technology.

Quick links

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Från VD och koncernchef: Optimizely förvärvar NetSpring

Jag är glad över att tillkännage förvärvet av NetSpring. De är ledande inom sin kategori och vi tillför förstklassiga analysmetoder för inbyggda...

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september 27 | 5 min.r

Optimering av landningssidor år 2025: Personalisera för att förvandla besökare till kunder

Traditionella tips för optimering av landningssidor (LPO) fungerar inte längre. Varför inte? För att dina besökare är individer med unika preferenser,...

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september 26 | 10 min.r

En guide till employee advocacy: Vad det är, hur det fungerar och vad du tjänar på det

I den här guiden hittar du allt om employee advocacy, inklusive vad det är, hur det fungerar och vad det innebär för ditt team, ditt varumärke och...

Anmäl dig till vårt virtuella event den 27 juni

Content & Beyond: Få innehålls- och webbteam att samarbeta för fantastisk marknadsföring

Content team och digitala team delar samma uppgift: att leverera effektfullt, konverterande innehåll till rätt målgrupp vid rätt tidpunkt och på rätt plats....

Delve deeper into Experimentation and Personalization

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Copy Generator Blog Post

augusti 08 | 6 min.r

Experimentation platform: Should you build or buy?

As organizations scale their experimentation efforts, they face a critical decision: Buy an existing experimentation platform or build their in-house solution.

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juni 05 | 6 min.r

Personalization strategy: A roadmap to create an effective plan

See how the combination of customer data, powerful testing, and real-time website personalization is transforming the possibilities of the digital world.

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juli 25 | 8 min.r

10 product ideation techniques to spark innovation

From classic brainstorming to modern approaches like "painted door tests," product ideation techniques helps you turn your ideas into features people will use.

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augusti 02 | 8 min.r

Experimentation under pressure: How to thrive during budget cuts

The focus for experimentation programs is now on demonstrating tangible value and ROI, fast. Here are ways to get your program back on track during budget cuts.

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juli 23 | 6 min.r

How do I get started with personalization? 3 simple strategies

Personalization is more important than ever, but plotting out your strategy can feel overwhelming. Here's how to get started with personalization.

Delve deeper into Content Marketing

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juni 11 | 7 min.r

9 signs your marketing team is broken

For the best marketing results, you need team alignment, and for marketing alignment, you need visibility. Here’s where (and what) your team is lacking.

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juni 26 | 4 min.r

How to build an integrated marketing tech stack

For a streamlined marketing strategy, you need alignment with a integrated marketing tech stack. Here’s how to get started on optimizing your martech stack.

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juli 24 | 7 min.r

How to brainstorm a creative marketing campaign (+ free template)

Ready to blow socks off with your next campaign? A brainstorming session is the answer. Here's how to brainstorm for a creative marketing campaign (+ template).

augusti 05 | 7 min.r

6 creative marketing campaign examples (that KILLED it)

Looking for some inspo for your next big creative campaign? We’ve put together 6 of the best marketing campaign examples in 2024 and 2023. Check 'em out.

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juli 31 | 6 min.r

How to get your creativity back

Creativity is a powerful weapon, but one that gets taken away from us via budgets, burnout and beating ourselves up. Here are 6 ways to regain your creativity.

Delve deeper into Content Management

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How to build a badass website

So, buckle in as we delve into the essential components you need to build a badass website that converts and achieves your business and creative goals.

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juli 26 | 6 min.r

How to choose a CMS vendor

Discover our top tips on how to choose the right CMS vendor that suits your business goals and objectives.

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juni 28, 2022 | 4 min.r

DXP vs. CMS: What's the difference and which is better?

To improve customer experiences, organizations need to know what the difference is between a DXP vs. a CMS. Here's a quick guide on the main differences.

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Enterprise-level CMS: The ultimate buyer’s guide

This guide helps you choose a CMS that meets your business needs and scales with your growth, addressing common pain points and more.

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Content management systems: An RFP template

Download this complimentary template to see how each CMS provider measures up and what questions can help you select the best one for your needs.

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