Darren Chait
Head of Growth Marketing, Calendly
PErsonalization
Optimizely Personalization combines your customer data, powerful testing, and AI-rich optimization capabilities to help marketers create 1:1 experiences that drive revenue and brand loyalty.
Marketer-friendly tools make designing personalized experiences as easy as 1-2-3.
Predict visitor intent and match with dynamically-updating segments to start personalizing with confidence.
Direct integrations with Optimizely Data Platform and other tools make it easy to manage audiences and scale your program.
Define custom audiences based on customer profile data, omnichannel behavior, AI-based observations, and more. You can even bring in first- and third-party data points to build precision-targeted segments for personalization.
Create, manage, and prioritize web experiences for different audiences as part of a single personalization campaign—without developer help.
Get a breakdown of each personalized experience to quickly understand ROI and summarize the what, why, and how of a campaign.
Connect Optimizely to your favorite tools, including Google Ads, Google Analytics, Amplitude, HotJar, Quantum Metric, and many more.
Spin up personalized experiences faster with templated design elements like background image swapper, dynamic banners, and more.
Optimizely’s pre-built campaign recipes draw on industry best-practices to help you engage customers and drive conversions.
Darren Chait
Head of Growth Marketing, Calendly
Brett Wilson
CIO, Australian Red Cross