Commerce Connect

Auto-Generate Recently Purchased Lists

Optimizely's List Management allows your customers to streamline online ordering by easily select product relvant to their business. Coming in Q3, you'll have the ability to automatically generate "Recently Purchased" lists that improve your customers checkout experience even further. 

Featured capabilities:

• Customers can add “Recently Purchased” lists to cart to improve reorder efficiency
• Lists are configurable based on recency (ex. 3 months or 6 months) to increase relevancy
• Easily generate new lists by modifying a copy of a recently purchased list to streamline reordering
• Increase site adoption by easing recurring checkout experiences
  graphical user interface, application

Long Term Support Branch (LTS)

We're making updates to how Configured Commerce is released. For our clients that want to update their instance over a longer period of time to increase instance stability with less QA, LTS will allow you update on a 4 to 6 month basis. Additionally, you'll still have the option to use a monthly release cycle.

Featured capabilities: 

• LTS Branch version stays the same for 4-6 months
• For customers focusing on increasing stability
• A more stable upgrade path and decreased bugs
• Every 4-6 months, the previous monthly release becomes the LTS release

Show/Hide Pricing and Inventory

When on-site with a customer you may elect to hide pricing or inventory to eliminate possible confusion around pricing. Coming in Q3, during in-person sales, you'll be bale to hide pricing or inventory when sharing product information on your site.

Featured capabilities:

• Toggle between hidden pricing and inventory to keep customer-specific pricing private 
• Minimize risk around price-sensitive customers
• Limit confusion on price or availability for products
• Increase site usability and adoption to grow digital sales 

One Page Checkout

B2B companies are pursuing every avenue to deliver a seamless online purchase experience that mirrors an inutitive B2C experience. In Q3, you'll be able to deploy One Page Checkout used to decrease cart abandonment and deliver every relevant order detail concisely on a single page.

Featured capabilities:

• Cart contents, payment details, billing and shipping addresses and options all in one place
• Seamless customer checkout with clear payment and shipping details
• Increased awareness of payment options to drive conversion rates

Vendor Managed Inventory (VMI) Updates

Our Vendor Managed Inventory solution is now in GA! As we continue to help B2B companies deliver exceptional customer and sales service, we want to improve the employee VMI experience to increase inventory efficiency.

Featured capabilities:

• Drill into reports from the dashboard to analyze, by location, fast-moving, slow-moving, and below minimum products
• Updated VMI user storefront that allows fields reps to more easily place orders within the desktop function

Customized Commerce Improvements

Column View Customization

• Fully customize your table view in Commerce Admin across carts, orders, subscriptions, contacts, and organizations
• Add and delete fields in the table view to fit your preference
• User-specific custom views based on the role to improve productivity

Drag and Drop for CMS and Commerce

• Adds the ability to drag and drop CMS content into Commerce pages for ease of use across the two products
• Reduces duplication of work and ensures consistency between CMS and Commerce pages
• Highly requested feature among clients with many content and commerce pages

Composable Commerce Modules

Compatible with both Configured and Customized Commerce platforms, composable modules are essential e-commerce functions available out-of-the-box to you at no additional costs and are pre-integrated. Using composable modules helps businesses small and large increase revenue and reduce costs maintaining their cloud solutions. 

Featured modules to release in Q1 '24:

• CSR Portal
  • CSR Portal support for Configured Commerce to resolve customer service cases with centralized customer information like order history and account details
  • Respond to emails and call, add a new promotion code, change products, cancel orders and more
  • Separate login for success reps to improve usability and reduce potential confusion
    
    

Configured Commerce Improvements

Lists Management: Auto-generate via Dynamic Rule

To enhance List Management capabilities for Configured Commerce, we are making possible to automatically generate lists based on dynamic rules.

Featured benefits and capabilities: 

• Eases the re-ordering experience for customers by providing up-to-date, relevant purchase lists
• Build lists through dynamic rules like product fields, custom properties like model number, or attributes like color or finish
• Create lists quickly using and/any/all/or logic
• One time setup with real-time updates 
  
  

Infinite Scroll

A popular Optimizely Commerce customer request, infinite scroll gives your customers the ability to endlessly scroll on a mobile site to maximize product vsibility.

Featured benefits:

• Improved mobile browsing experience when searching through catalog
• Offers an intuitive design for shoppers to ease site navigation
• Available as an optional website setting
  
  

User Language Localization in Admin Console

As you go global, we want to ensure internal adoption of your e-commerce platform is as seamless as possible. To do this, in Q1, we are launching User Language Localization in Admin Console.

Here's what's included:

• Easily customize user languages based on locality
• Conveniently toggle languages through the admin console to fit your preferred language
• Users can pick languages without interfering with the default language
• Currently, admin console only, not storefront (Expected 2024)
  
  

Mission Control Beta

Mission Control allows commerce customers to manage their own environment without assitance from Optimizely. By doing this, you save time-to-market for website updates and ease ongoing maintenance.  

Featured capabilities:

• Self-service environment management to improve time-to-market for website updates
• Ability to deploy code, execute database backups and website restarts without interacting with Optimizely technical support
• Additionally, sync user files and database from production to sandbox 

Customized Commerce Improvements

Archive 

• We are making enhancements to your ability to archive large amounts of content which can be recovered if deleted

ODP Connector Performance

• We are adding support for the ODP and Customized connector for multi-site and multi-region configurations to improve how you manage customer data across sites and regions

Composable Commerce Modules

Compatible with both Configured and Customized Commerce platforms, composable modules are essential e-commerce functions available out-of-the-box to you at no additional costs and are pre-integrated. Using composable modules helps businesses small and large increase revenue and reduce costs maintaining their cloud solutions. 

Featured modules to release in Q2 '24:

• Payments
  • Access to more than 200+ payment gateways for seamless regional. national, and international payments support
  • Two-factor authentication and 3DS support, a requirement  in the EU
  • Compatible with customer-provided payment provider
  • Can request additional providers through Spreedly
  • Optimizely will continue to support existing non-Spreedly gateways

Commerce Connect Improvements

AI-generated product descriptions 

As the application of generative AI grows, we want to bring our customers features that are proven to improve your day to day work experience. By using AI-generated product descriptions, you can rewrite key products descriptions to enhance SEO or differentiate from manufacturer-provided descriptions.

Featured capabilities:

- Easy-to-use text generation
- No third-party integrations

Optiimizely Graph for Commerce (Indexing for Product variants and categories)

Optimizely Graph turns your Optimizely Content Management System (CMS) content into a graph. Like how a search engine crawls the web to build a graph-based index of content, Optimizely Graph transforms your CMS content into a form you can query.

Featured capabilities:

Product variants and categories are now indexed in Optimizely Graph. 

Customized Views for organizations and contacts

Customized views allows customers to build a workspace for their admin users to view customers and organizations. Further, they can filter and organize columns based on preference allowing users to rely on the Optimizely portal to view customer data rather than referencing a CRM.

Catalog Import and Export

This enhancement allows users to pull a CSV of products, make edits, and important that file seamlessly into Optimizely. By doing this, you increase product data accuracy and maitain high product data standards to increase customer engagement.

Promotions (Private Beta)

We are enhancing our promotions engine to bring you enhanced capabilities to increase promotion accuracy and implementation. This will be available in private beta in Q4. 
Featured benefits: 

• Enhanced promotions rules and segmentation to increase purchases and conversion rates
• Scalable promotions engine to grow revenue for B2B, B2C, or DTC use cases
• Seamless promotions management with little to no manual oversight
• No technical expertise required to manage

Dynamic Packages

We are improving our packaging capabilities to help increase conversions and upsell.

• Create dynamic packages with configurable product variants to increase conversions
• Increase sales growth of packaged SKUs by enabling customers to choose the products of their choice within the package 
• Eliminate duplicate work by your customers to improve purchase satisfaction rates

Analytics (Orders, GMV, AOV)

We are improving our analytics capabilities for Commerce Connect to increase insight into overall commerce program performance.
Featured benefits:

• Commerce performance reporting from a single interface to increase growth
  See number of orders placed, number of customers registered, top selling products, average order value and more.
• Define time ranges for this data to pull from (e.g., past 30 days.)
• Multi-site merchants can select the site they wish to report on.