Olivia Kehne

Olivia Kehne

Content posted by Olivia

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November 11 | 4 mins.

Why 86% of B2B Buyers would use AI tools in the purchasing process

On November 30, 2022, OpenAI released ChatGPT, a tool that has likely impacted you. Andy Hoar and Brian Beck of MasterB2B aptly dubbed the subsequent media...

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October 02 | 3 mins.

62% of B2B buyers purchase online (and you should too)

In late July 2024, MasterB2B gurus Andy Hoar and Brian Back dropped their second annual State of B2B eCommerce survey. The big takeaway? B2B companies...

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October 01 | 3 mins.

How to resolve conflict in your buying channels to do more business

Providing great experiences across all channels helps maintain brand integrity, improve operational efficiency, and maximize revenue. So, which channels...