October 31 | 9 mins.How to scale content creation to create personalized experiencesIn order to deliver personalized experiences, a comprehensive library of content is critically necessary.
October 25 | 5 mins.How to define personalization for your organization Defining personalization specifically for your organization is tough, but not impossible. Here's a guide on how to get started.
October 16 | 7 mins.Planning your personalization strategy: what to do when nobody knows what to doThe most important steps in personalization are those initial ones to adequately plan, execute, and refine your strategy.
October 09 | 13 mins.Market segmentation: a complete guideMarketing segmentation is the backbone behind any marketing strategy. Without properly segmenting your customers or your audience, you’re just going to...
September 30 | 7 mins.Breaking down the different types of personalizationWhen it comes to implementing personalization, it's best to adopt a hybrid model where you define rules that guide the customer experience with AI to...
August 29 | 8 mins.5 ways AI helps marketers make data-driven decisions AI is already fully capable of making the lives of data-driven marketers a whole lot easier. From data crunching to decision-making to personalization,...
June 02, 2022 | 7 mins.7 collaboration email templates to use todayAs a marketer looking to scale, you’ll need to learn about collaboration email templates and how to write pitch emails. Learn more below.