Anubhav Verma

63% of marketers still struggle to deliver personalized experiences. See what you need to know on your website to create personalized experiences.

Personalized marketing is in a place where the line between "delightfully tailored" and "creepily invasive" is thinner than the fine print on your privacy...

Traditional Landing Page Optimization (LPO) tips don't work anymore. Why? Because your visitors are individuals with unique preferences, behaviors, and...

When optimizing, there are no failures— only chances to learn and grow. Discover how to extract insights from every test, successful or not, and build...

Explore the tension between intuition and data. Learn why teams struggle with data-driven decisions and discover how to navigate the complexities.

Treating experimentation as an afterthought is a mistake. Because what if the wrong idea was built from the start? For success, you need to integrate A/B...

Product-marketing communication breakdown impacts you in every way. It leads to delayed launches, increased release friction and underutilized features....

Nobody wants a new product or feature that's just... meh. Enter product ideation techniques. From classic brainstorming to modern approaches like "painted...

It's very easy to assume what works and what doesn't work on a website. Here are 5 myths that you need to avoid to truly scale your experimentation...

Learn what 1:1 personalization is, why it's important, and how to use robust data collection and analysis to deliver a personalized customer...

From segmentation to AI-rich optimization capabilities, the combination of customer data, powerful testing, and real-time website personalization is transforming...

A content workflow involves a series of tasks performed by a team between the ideation to delivery steps. Here's how it can be a content-compounding machine...

When reaching statistical significance in digital experiments, the statistical method chosen can influence the interpretation, speed, and robustness of...

One of the tools app developers and mobile product managers are increasingly adding to their toolkits is A/B testing. Here are three simple yet effective...

It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that...

Canary deployments can be a useful proposition. By gradually rolling out the new version to a small percentage of users, you can identify and address any...

Using AI for bouncing off ideas and copy-pasting AI output to completely automate your content creation process is not the same thing. Here're AI ethical...

Struggling to come up with new content ideas? Learn how to generate endless content ideas and improve your content marketing ROI with this 4-step...

It's more important than ever to deliver products that meet customer needs. But how do you do that without risk and improve product delivery? You do it...

Excessive collaboration can be a hindrance. The list of impostors includes approval disguised as feedback, opinions without research, and mere conversations....