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Alek Toumert

Lead Strategy Consultant - Formerly a customer of Optimizely's, Alek led the American Medical Association's Digital Analytics team and Optimization Program. Today at Optimizely he works with enterprise customers to build programs, improve scale, and up-level team testing and personalization methodologies.
Alek Toumert

Content posted by Alek

an airplane flying over palm trees
June 08, 2021 | 5 mins.
Experimentation strategies for the travel industry post COVID-19
It would be tough to argue that any other industry has been hit harder by the COVID-19 pandemic than the travel industry.
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December 22, 2020 | 8 mins.
Stop the silos! How to bring teams Together to build a successful experimentation program
As an experimentation program manager there will be plenty of moments where the phrase “herding cats” hits a little too close to home. Experimentation...
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December 15, 2020 | 3 mins.
How to maximize KPIs with input metrics
To have a successful experimentation program, you have to start with “what is the goal?” of your growth and experimentation efforts.
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December 08, 2020 | 9 mins.
24 experiments that you can build and launch today
When you’re starting your experimentation journey it can be tough to figure out where to start. I often hear from my customers that they’ve hit a rut and...
Personalization Results Page
June 15, 2020 | 6 mins.
Don’t Spend Effort on Personalization if You Aren’t Going to Measure It
Personalization is talked about a lot. There is an expectation from users to deliver a tailored, hyper-relevant experience for them that fulfills their...
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June 11, 2020 | 6 mins.
Experimentation + KPIs: How Product Managers launch the right features, faster
Optimizely’s Full Stack enables product teams to improve their visitors’ experience in a quicker, easier, and safer way than the typical product development...
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December 18, 2019 | 3 mins.
Enabling Experimentation at Your Organization: Defining an Experimentation RASCI
Some of the posts I’ve written in the past on key components of building a strong and scaling experimentation program seem obvious (such as having an executive...
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December 11, 2019 | 12 mins.
Enabling experimentation at your organization: Determining your team structure
Scaling experimentation is often the toughest challenge for organizations as they start to see the tangible results of experiments. Companies start to...
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May 08, 2019 | 7 mins.
Ask the Experimentation Expert: Stop Using Revenue as your Primary Metric
As we work with our customers to help them understand the results and learnings from an experiment, one of the main questions we hear is “Why am I not...
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April 25, 2019 | 8 mins.
How to Run an Experimentation Hypothesis Workshop with Your Design Team
When starting your program, you may not have built out your backlog of experimentation ideas just yet. Or you may need to fill your backlog with ideas...
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February 04, 2019 | 7 mins.
Ask an Experimentation Expert: Why You Need an Executive Sponsor for Experimentation Program Success
As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers...