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From static sites to extraordinary experiences: Moving towards better personalization

Pulse and Optimizely surveyed 100 technology executives to find out what their personalization goals are, what barriers they face, and how they plan to...

Personalization 101

What is personalization?

Personalization is the practice of showing content, products or other digital touchpoints to a specific set of users or a single user with the goal of increasing relevance. The rules that determine what experience a user gets are often collected beforehand and then used to show the user more relevant content as they continue to engage with your brand.

What is app personalization?

App personalization is the process of building a mobile app to meet the needs of specific audiences. Similar to other forms of personalization, app personalization aims to present user experiences that are customized to their specific needs rather than a broad, one size fit alls experience for all users.

What is website personalization?

Website personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires.

mai 26, 2021 | 5 mins.

How to understand your customers better than your competition

Where there’s a market, you’ll find competition for customers. All business is customer dependent. A company succeeds by outmaneuvering its competition to gain and retain a finite customer base.

Increase revenue in retail with A/B testing and personalization

Learn how they whipped up a personalized shopping cart experience to maximize checkouts. Download the guide to find out how...

juli 18, 2021 | 4 mins.

Optimizely transforms product organization to support maturing product set for evolving customer needs

As Optimizely has grown over the past two years, through acquisition and organically, our product organization has grown 300%. With this growth, we created...

juli 22, 2020 | 0 mins.

Rules based vs AI based personalization

In a complex enterprise environment, you can’t achieve personalization by manually scheduling content pathways. It simply doesn’t account for buyer...

Take a deeper dive into personalization

Moving towards better personalization

The future of marketing is a personalized experience where customers know that the products and contents offered to them will be suited to their unique needs.

How to become data-informed in marketing

Optimizely has commissioned an independent survey by PulseQA to gain insights into how businesses approach website optimization.

Vi mener at det beste er å være personlig.

Uansett hvor stor og kompleks markedsstrategien deres er, så bryr kunder seg ofte mer om egne preferanser. Hver gang noen interagerer med din merkevare, blir de eksponert for deres historie og visjon. Vi i Optimizely mener at den beste digitale strategien er å være personlige med kunder. Du snakker ikke til anonyme brukere, men til hver enkelt kunde. Med personalisering fra Optimizely kan du spore atferden og bruke data til å identifisere målgruppene dine. Med innsikt i data kan du utforme godt innhold og levere det til rett person, til rett tid, på rett sted.

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