Analyst report
Gartner names Optimizely a 4x Leader in the 2023 Magic Quadrant™ for DXP
For the fourth year in a row*, Optimizely is honored to be named a Leader against our proven Ability to Execute and Completeness of Vision. Looking to...
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Digital experience 101
What is a digital experience platform?
A digital experience platform (DXP) is a software platform that manages digital experience across a broad range of digital touchpoints. Some of the functionality found in a DXP include content management, ecommerce, personalization, and experimentation.
What is A/B testing?
A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which performs better. A/B testing is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
What is a content management system (CMS)?
A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.
