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Personalized experiences your customers deserve

All the personalization resources you need in one place. 

Freshly picked

Report
From static sites to extraordinary experiences: Moving towards better personalization
Pulse and Optimizely surveyed 100 technology executives to find out what their personalization goals are, what barriers they face, and how they plan to...

Personalization 101

What is personalization? 

Personalization is the practice of showing content, products or other digital touchpoints to a specific set of users or a single user with the goal of increasing relevance. The rules that determine what experience a user gets are often collected beforehand and then used to show the user more relevant content as they continue to engage with your brand.

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What is app personalization?

App personalization is the process of building a mobile app to meet the needs of specific audiences. Similar to other forms of personalization, app personalization aims to present user experiences that are customized to their specific needs rather than a broad, one size fit alls experience for all users.

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What is website personalization?

Website personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires.

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Short and sweet

a man using a laptop
June 06 | 4 mins.
1:1 Personalization: How to create omnichannel experiences
Learn what 1:1 personalization is, why it's important, and how to deliver a personalized customer experience to take visitors to the buying moment.
a person holding a laptop
May 26, 2021 | 5 mins.
How to understand your customers better than your competition
Where there’s a market, you’ll find competition for customers. All business is customer dependent. A company succeeds by outmaneuvering its competition to gain and retain a finite customer base.
graphical user interface, application
February 28, 2022 | 5 mins.
Succeeding at personalization in a privacy-driven world
As brands try to deliver personalization, consumer demand for more data protection is making it even harder. Read on to learn how to overcome this conflict.
a man sitting in a chair
April 28, 2022 | 5 mins.
Personalized search: Keep giving more to your site visitors
What is personalized search, how does it fit into the customer experience, and how can you implement it in your company? Let’s find out.
a close-up of a blue background
July 18, 2021 | 4 mins.
Optimizely transforms product organization to support maturing product set for evolving customer needs
As Optimizely has grown over the past two years, through acquisition and organically, our product organization has grown 300%. With this growth, we created...
graphical user interface
February 24, 2021 | 3 mins.
Recommendations powers personalized experiences on our blog
We can now tailor next-best-content recommendations to individual users without any need for manual tagging or rules—and learn at the same time which content...
a person holding a laptop
August 24, 2021 | 4 mins.
Making personalization easier with Optimizely Data Platform (ODP)
The newly rebranded Optimizely Data Platform (ODP) enables marketers to provide improved insights and driving additional value to customers
a traffic light with a red light
July 22, 2020 | 0 mins.
Rules based vs AI based personalization
In a complex enterprise environment, you can’t achieve personalization by manually scheduling content pathways. It simply doesn’t account for buyer...

Take a deeper dive into personalization

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Moving towards better personalization
The future of marketing is a personalized experience where customers know that the products and contents offered to them will be suited to their unique needs.
a person sitting at a desk with a laptop
Optimizing Personalization: Marketers' Shift to Personal.
Optimizely surveyed 100 marketing leaders and 1,000 consumers in the UK to provide fresh insights on moving from personalized to personal.
graphical user interface
Increase revenue in retail with A/B testing and personalization
Learn how they whipped up a personalized shopping cart experience to maximize checkouts. Download the guide to find out how...
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Thriving in the Era of Personalization
88% of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences.
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Personalization made easy
Dive into the world of website personalization to see the benefits and how it can help you better understand your customers. 
graphical user interface
How to become data-informed in marketing
Optimizely has commissioned an independent survey by PulseQA to gain insights into how businesses approach website optimization.

More ways to learn about personalization

<p>Recent webinars</p>
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<p>Customer stories</p>
We help the world's most successful brands make great things happen. The results speak for themselves.
<p>Latest articles</p>
Stay informed with the latest trends, insights, and best practices on the Optimizely blog.