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From static sites to extraordinary experiences: Moving towards better personalization

Pulse and Optimizely surveyed 100 technology executives to find out what their personalization goals are, what barriers they face, and how they plan to...

Personalization 101

What is personalization?

Personalization is the practice of showing content, products or other digital touchpoints to a specific set of users or a single user with the goal of increasing relevance. The rules that determine what experience a user gets are often collected beforehand and then used to show the user more relevant content as they continue to engage with your brand.

What is app personalization?

App personalization is the process of building a mobile app to meet the needs of specific audiences. Similar to other forms of personalization, app personalization aims to present user experiences that are customized to their specific needs rather than a broad, one size fit alls experience for all users.

What is website personalization?

Website personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires.

26.Mai 2021 | 5 Minuten

How to understand your customers better than your competition

Where there’s a market, you’ll find competition for customers. All business is customer dependent. A company succeeds by outmaneuvering its competition to gain and retain a finite customer base.

Increase revenue in retail with A/B testing and personalization

Learn how they whipped up a personalized shopping cart experience to maximize checkouts. Download the guide to find out how...

18.Juli 2021 | 4 Minuten

Optimizely transforms product organization to support maturing product set for evolving customer needs

As Optimizely has grown over the past two years, through acquisition and organically, our product organization has grown 300%. With this growth, we created...

22.Juli 2020 | 0 Minuten

Regelbasierte vs. KI-basierte Personalisierung

Mit zunehmender Komplexität kann Personalisierung nicht mehr durch die manuelle Planung von Content-Pfaden erfolgen. Denn dies berücksichtigt nicht die Präferenzen der Kunden, das Inhaltsvolumen und die...

Take a deeper dive into personalization

Auf dem Weg zu besserer Personalisierung

Wie aber schaffen es Technologieführer, ihren Kunden Produkte und Content personalisierter auszuspielen?

How to become data-informed in marketing

Optimizely has commissioned an independent survey by PulseQA to gain insights into how businesses approach website optimization.

Wir finden, dass jedes Erlebnis persönlich sein soll.

Egal, welche Markenstrategie Sie allgemein verfolgen, Ihr Kunde interessiert sich nur für sein eigenes Erlebnis. Jedes Mal, wenn jemand mit Ihrer Marke interagiert, muss Ihre Story, Ihre Geschichte, Ihre Vision die betreffende Person ansprechen. Wir von Optimizely sind der festen Überzeugung, dass die einzige erfolgreiche Digitalstrategie eine mit persönlicher Note ist. Sie kommunizieren nicht mit einer anonymen Gruppe von Personen, sondern mit einem individuellen Kunden. Mit uns können Sie Verhaltensweisen verfolgen und mithilfe von Daten Ihre Zielgruppen identifizieren. Ausgestattet mit diesem Wissen können Sie dann Botschaften formulieren und diese stets zur richtigen Zeit für die richtige Person passgenau ausspielen.

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