Analyst report
Gartner names Optimizely a 4x Leader in the 2023 Magic Quadrant™ for DXP
For the fourth year in a row*, Optimizely is honored to be named a Leader against our proven Ability to Execute and Completeness of Vision. Looking to...
Freshly picked
Digital experience 101
What is a digital experience platform?
A digital experience platform (DXP) is a software platform that manages digital experience across a broad range of digital touchpoints. Some of the functionality found in a DXP include content management, ecommerce, personalization, and experimentation.
What is A/B testing?
A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which performs better. A/B testing is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
What is a content management system (CMS)?
A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.
Short and sweet
Digitale Erlebnisse nehmen hier ihren Anfang.
Um hilfreiche digitale Erlebnisse mit menschlicher Dimension zu gestalten, müssen sich Unternehmen immer wieder etwas Neues einfallen lassen. Eine Digital Experience Platform (DXP) sollte die Gestaltung von verhaltensbasierten Erlebnissen vereinfachen, die Erstellung von komplexem Content beschleunigen, die Zusammenarbeit erleichtern und die Bedürfnisse der Kunden antizipieren. Erfahren Sie, wie Sie dem Rätselraten ein Ende bereiten und aus jeder Interaktion maximalen Nutzen ziehen.
